![]() Following closely behind is the need to support those in vulnerable communities, like the elderly, low income, visible minorities, and Indigenous communities.Ī topic covered frequently in the news- mental health- has become a deep concern. Health care and hospitals, and food banks are a no brainer – tied for the most important charities or relief funds to support during this difficult time and about 60% of Canadians agree. So where do we think we should support is needed the most? It’s clear that Canadians see the pandemic impacting a diverse group of people and its often dependent on one’s own lived experience. Vulnerable populations, like those living in poverty, victims of abuse (like children and women), and people living with disabilities were also among the top ranked groups impacted by the pandemic.Ĭanadians who self-reported as belonging to a visible minority are far more likely to feel that those who are unemployed, shift or gig workers, Indigenous Peoples and those belonging to a visible minority were among the most impacted by the pandemic.ģ. ![]() There is no doubt that our frontline workers have worked tirelessly since the start of the pandemic – 70% of Canadians feeling they were among the most impacted by the pandemic. This sentiment grows substantially among older Canadians – many of whom have likely had had first-hand experience through a parent or loved one. When asked what groups they feel the pandemic has impacted the most, nearly all Canadians said the elderly. ![]() We hear about populations and groups that are worse off than ourselves or going through similar experiences as our own. There has been considerable coverage of the impacts of the pandemic in the news – sometimes it seems that’s all we see. ![]() One in two say this includes the need for charitable donations in their community – a higher portion of those living in rural locations are seeing this increase. Despite the decrease in donations of time and money, a large majority believe the need for charitable donates in the county has soared as a result of the pandemic.ĥ8% say the need for charitable donations in Canada has increased as a result of the pandemic. Donations to a charity has decreased 8-points more for those in lower income brackets.Ģ. Those in lower income brackets are exhibiting a decline in charitable donations more so than others. The traditional notion of in-person volunteering is challenging, with health and safety concerns for virus transmission and lockdowns across the country. There are many contributing factors for the decline we are seeing in charitable donations and volunteering, the most common being Canadians struggling financially – loss of jobs and income. Not surprisingly, with the health and safety of being in public and lockdowns across the country, 60% say they are volunteering less for charities. About half of Canadians find themselves still able to donate the same amount as they normally would to a charity, but a third say they have had to donate less since the beginning of the pandemic. Nearly 60% of Canadians report that prior to the pandemic they typically donate to a charity each year – another 21% normally do volunteer work with a charity.īut when the pandemic hit the past year, support for charities shifted. But the pandemic has left us with more challenges of our own and it has impacted how we give back. We like to give back through more than just donations. We wanted to gage Canadians’ ability to support one another during the pandemic, during a time of such severe loss and isolation, and see what causes matter to them the most.ġ.Canadians care deeply about our communities. Since the beginning of the pandemic last March, many charities have experienced an increased demand for their services in support of their communities and the groups they are serving, and a decrease in charitable donations.Īt the extreme, some charities have had to close their doors permanently, leaving vulnerable populations with less support.
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